We are initiating Electronic Arts Inc. (ERTS) with aeutral rating and an $18.00 price target. We remain positive on the company's long-term growth prospects.
The holiday shopping season and price cuts are not helping video game sales.ovember figures from industry research firmPD show sales of software and consoles in the US dropped almost 8% to $2.7 billion. Theintendo Wii picked up
erts Interview on Gaming Sector (ATVI, ERTS, GME) « Invest Smarter

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